Important information
Let Your Soul Guide You • Next session
The next English-speaking session of my online retreat, ‘Let Your Soul Guide You’, will be held in October 2026.
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“The most important business book I’ve read in the past 25 years”
JOSEPH JAWORSKI
“Invaluable read”
FINANCIAL TIMES
“Bold and timely contribution”
THINKERS50
“This book is no polite request
to do things a little differently”
FORBES
Endorsements
Hubert Joly
Harvard Business School, Former Best Buy CEO, Best-Selling Author: The Heart of Business
The Caring Company brilliantly illustrates how businesses grounded in unconditional care for employees, partners, and communities can thrive and drive innovation. Through vivid case studies, Getz and Marbacher offer proof that we can, indeed, do well by doing good.
Cécile Beliot
Directrice Générale du Groupe BEL
The Caring Company is a timely and essential contribution, illustrating how businesses can play a powerful, positive role in society and help shape an economy that works for all—and for good. At Bel, care is part of our fundamental values. Care for our people, our dairy farmers partners, our clients and communities, and this makes the difference to fulfill our mission for a heathier and more sustainable food.
Anders Bouvin
Former CEO of Handelsbanken
As someone who’s worked hands on with staff empowerment for their full dedication to customers and seen its correlation to superior profitability, I found this book to be both timely and essential. The authors’ insights are sharp, the research is thorough, and the writing is compelling.
Isabelle Kocher
Former Engie CEO • Chairman and founder of Blunomy
The Caring Company is making the case for fundamentally re-channeling business. If we want our companies to be future-proof, we cannot be satisfied with making only slight changes to the way they operate (the “How”). In fact, we must reshape their “What”, i.e. their core activities. As Isaac and Laurent clearly illustrate in their book, this profound shift can only occur through authentic and caring face-to-face relationships.
Esa Saarinen
Philosopher
You know that Isaac and Laurent are right. This is a Socratic volume that plays the melody of the Saint-Exupéry in us. The point of the book is to make us admit that our internal mechanisms of self-correction need a French Revolution.
Jeff Westphal
CEO and Chairman of Vertex (Ret), Founder, MeaningSphere.com
With the dawn of the AI era upon us, people must focus on what only human beings can bring to any enterprise. At the heart of what only people can do, that AI will never be able to do, is actually feel care for another person, and feel cared for by another person. The essence of any enterprise is the quality of relationships that make up its members, customers, suppliers, the local community, and shareholders. Leaders and corporate cultures that genuinely care will attract and retain the best talent, and build the trust from which the strongest brands are made.
Thinkers50
From the book’s nomination for the Thinkers50 Breakthrough Idea Award
What stood out to us is how your book challenges the traditional view of business as purely transactional. Your call for organisations to build unconditionally caring relationships—with customers, suppliers, and communities—offers a powerful redefinition of purpose-driven business. It’s a bold and timely contribution to rethinking capitalism for the common good.
Jos De Blok
Founder of Buurtzorg
I recognize in The Caring Company the same spirit that guided me in building Buurtzorg: the belief that organizations succeed when they truly care for people. This book is a vital reminder that caring is the future of business.
Matthieu Leclercq
Former President of Decathlon • Founder of ForTalents
At Decathlon, and through our investments, I witnessed firsthand how a company thrives when it embodies trust and the intrinsic motivation of people — whether they are customers, associates, or shareholders. Isaac and Laurent have captured this spirit and demonstrate how caring organizations not only outperform, but also — like a successful family business — leave an empowering legacy for future leaders to reimagine the vision. This book offers a compelling roadmap for any leader seeking to build a truly caring company.
Podcasts
Contents at a glance
Click to enlarge
The Caring Company Quiz
Struggling between doing good and doing well?
Find out how prepared you are to become a Caring company.
How it works
- You’ll be scored against 4 key areas
- Takes under 3 minutes
- Answer 10 questions.
Receive your results with next steps and bonus
Identify strengths and areas for improvement of your company by taking this quiz.
Further Reading
Visit the book’s website
• Take the Caring Company quiz – 10 questions / 3 minutes / a detailed report
• Watch the “Caring Company Fireside Chats” – dialogues with inspiring leaders
• Discover additional resources
• Stay tuned on the latest news
If you read French : L’entreprise altruiste
Published in 2019 by Albin Michel, and later in paperback by Flammarion, L’entreprise altruiste uses numerous examples to illustrate the radical choice made by companies that choose to serve the members of their ecosystem unconditionally—and through their core business activities—which is how they thrive.
The Caring Company revisits these themes and some of the examples from that first book, but expands on them by posing the following question: What if these companies were paving the way out of the dead ends of today’s capitalism?